In our presentation training workshops, we always emphasize the importance of narrative.
Stories, anecdotes, case studies and analogies are stickier than abstract concepts, particularly for audiences lacking a depth of knowledge in your topic. They serve as easy memory hooks that draw audiences to your message (rather than forcing it upon them) and can even elevate a vital hormone level that helps bond you with each audience member.
Most trainees buy into the concept of using narrative to inform, educate, persuade, motivate and influence their audiences, but they often make two mistakes that undercut the power of the device.
Here are those mistakes—and how to avoid them:
1. The stories don’t go deep enough.