Home Instead CEO shares how to strike the right ‘tone’

Communicating during a pandemic is not just about what you say, but how you say it.

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Leadership, that much celebrated but often elusive quality, is getting a real workout these days.

Facing our greatest health threat in a century, we naturally look to our leaders—political, civic and religious—for reassurance and direction. Edelman’s latest Trust Barometer tells us that when it comes to leadership, our own employers rank at or near the top of the list.

In a crisis, leaders show up in many ways: as truthtellers, whether the news is good or bad; as experts, offering perspective and understanding; and as chief comforters, providing empathy and inspiration.

At the heart of all this is communication. Never before has the relationship between leadership and comms been more clearly defined.

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