How 3 nonprofits use social media on a shoestring

You don’t need a bountiful cash flow to make the most of online networking channels. Here are some proven approaches.

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We hear an awful lot about social media case studies like Southwest Airlines, Dell and Comcast. Those companies are typically ahead of the curve and have the resources to try new things.

Come to think of it, most of the case studies we hear about are retail or consumer-based in nature, aren’t they? What about nonprofits? We don’t hear as much about those kinds of organizations in terms of case studies.

There are a few reasons why. They typically don’t have the resources or budget to pull off some of the more interesting campaigns, employ social media celebrity types, or have high-powered agencies and consultants pushing the story and applying for industry awards (which is how case studies are often discovered).

Despite those factors, there are a number of nonprofits setting the bar high in 2011. Here are three that are delivering results while not breaking their cash-strapped banks.

1. Goodwill

What it’s doing well:

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