How AAA Club Alliance positioned itself as an ally to the marginalized
The commitment led to building inclusive teams and creating listening support circles—and a win in the ‘DE&I Campaigns/Initiatives: Allyship’ category of Ragan’s 2021 CSR & Diversity Awards.
As a response to racial injustice in the U.S. in 2020, the AAA Club Alliance (ACA) decided to develop a program to more visibly and actively support marginalized groups in its communities while bringing together its associates to organically foster allyship.
The result was a multifaceted campaign from June–October 2020.
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