How compounding blog posts will boost your website traffic

To stimulate traffic and generate leads, one-off content pales in comparison to evergreen offerings, which have staying power and can resurge months, even years, after publication.

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How do you feel about your blogging strategy?

If you just sighed in response, you wouldn’t be the first marketer to do so.

For most of us, creating high-quality, engaging content is a chore, something we must do regularly to sustain website traffic, to keep leads coming in, to nurture opportunities and to continue ranking high in online searches.

You probably have your next pieces of content planned, proofed and ready to post—and already crossed off this month’s list.

Rather than thinking of your blog as a chore on a to-do list, what if you saw it as a savings account, with each post a long-term, growing investment generating traffic and relevant leads.

When you publish a blog post, typically you’ll see traffic volume do one of two things over time:

1. It will level off after publication/promotion, and slowly decline; that’s a decaying blog post.

2. Traffic goes the other way, with visits continuing to increase beyond initial publication traffic; that’s a compounding post.

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