How crucial are visuals to content marketers?

Infographics, data visualization, images and GIFs—more and more brand managers are including them in their efforts. Check out these statistics and see how your strategy stacks up.

Do you think visuals should be part of your content marketing strategy? You’re absolutely right—and you’re not alone.

In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 to 100 percent)—of their content contained visuals. The vast majority of marketers (90 percent) said that visual content is used in more than half of the articles they publish.

Content marketers are working with photos, GIFs, infographics, videos, data visualization graphics and much more to enhance their storytelling efforts.

Of those, 41 percent of marketers say that infographics are the most engaging type of visual, followed by data visualization graphics and videos.

For more on how visuals are becoming crucial to content marketing efforts, check out the full infographic by Venngage below:

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