How gamification can rev up your content marketing

At every stage of the sales process—and beyond it reinforcing customer loyalty—this fun approach can keep your brand on consumers’ minds.

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In content marketing, gamification offers the playtime that we kids at heart desire.

Gamification is more than just a substitute for recess. It’s ideal for increasing important metrics and creating brand affinity in spades.

“Gamification” can be a mouthful to say, but it’s not nearly so complicated to define. It’s the art of making a game out of your content marketing. Apps, interactive tools and even quizzes can fill the gamification bill.

Though not a new concept to the Internet at large, gamification has become a go-to tool for many content marketers, as it can yield a slew of coveted marketing benefits.

Engagement is the most obvious of these results. Though engagement is a bit of a buzzword, it translates into very specific metrics. Time on site/app, bounce rate and social media sharing all fall under the engagement umbrella, and each of these benchmarks can be improved through gamification.

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