How gamification can rev up your content marketing

At every stage of the sales process—and beyond it reinforcing customer loyalty—this fun approach can keep your brand on consumers’ minds.

Ragan Insider Content

In content marketing, gamification offers the playtime that we kids at heart desire.

Gamification is more than just a substitute for recess. It’s ideal for increasing important metrics and creating brand affinity in spades.

“Gamification” can be a mouthful to say, but it’s not nearly so complicated to define. It’s the art of making a game out of your content marketing. Apps, interactive tools and even quizzes can fill the gamification bill.

Though not a new concept to the Internet at large, gamification has become a go-to tool for many content marketers, as it can yield a slew of coveted marketing benefits.

Engagement is the most obvious of these results. Though engagement is a bit of a buzzword, it translates into very specific metrics. Time on site/app, bounce rate and social media sharing all fall under the engagement umbrella, and each of these benchmarks can be improved through gamification.

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