In content marketing, gamification offers the playtime that we kids at heart desire.
Gamification is more than just a substitute for recess. It’s ideal for increasing important metrics and creating brand affinity in spades.
“Gamification” can be a mouthful to say, but it’s not nearly so complicated to define. It’s the art of making a game out of your content marketing. Apps, interactive tools and even quizzes can fill the gamification bill.
Though not a new concept to the Internet at large, gamification has become a go-to tool for many content marketers, as it can yield a slew of coveted marketing benefits.
Engagement is the most obvious of these results. Though engagement is a bit of a buzzword, it translates into very specific metrics. Time on site/app, bounce rate and social media sharing all fall under the engagement umbrella, and each of these benchmarks can be improved through gamification.