How ghostwriters help busy execs spread their brilliance

In today’s hectic world, professionals have more ideas and insights than hours to put them into words. Time to call in reinforcements.

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I’ve never understood some people’s reactions to ghostwriting: “So you write for other people? And you don’t get the credit?”

Sometimes I even hear jokes about “Ghostwriter,” the children’s mystery show from the 1990s, or ghost-riding the whip. (I won’t share a video of the latter, as I would lose your attention forever.)

Jokes aside, this tells me is that not enough people, many working in related industries, understand the value of the craft and how it plays into the news we consume daily.

You know that article you shared recently? The one penned by the CEO of that startup that’s creating colossal waves? Ghostwriters, often with communications or brand journalism backgrounds like me, help top-tier executives and other busy professionals turn their ideas into publishable articles, helping to establish them as innovators in their respective fields.

I wouldn’t by any means say that I write articles for them. It’s more collaborative than that: It’s a convening of ideas, a funneling of voice, a structuring of thoughts.

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