How Microsoft’s storytelling approach makes the brand money, changes perceptions
Microsoft’s chief storyteller explains how his team finds and tells stories that attract customers, change perceptions and make the brand money. He explains how you can do it, too.
Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
Say you work in the communications department at Microsoft. Which story would you be more interested in covering for the brand’s media channels: the new Kinect software, or the energy levels in Microsoft’s corporate offices?
You would probably choose the Kinect, right?
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
