Through Google’s Penguin and Panda algorithmic updates—two changes that have boosted the importance of editorial quality and referral sites, and have nixed the spammier forms of SEO—public relations and SEO have emerged as similar practices.
Today PR and SEO have nearly identical goals: to obtain earned media. Both PR and SEO need a backbone of relevant, informative, and newsworthy content.
SEO is evolving into a PR and content-oriented practice. Those islands are converging with shared tasks, vision, and goals. Whether you are a PR pro looking to augment your digital practice or an SEO expert looking for time-tested relationship-building and media relations skills, here are ways you can integrate the two practices to create a maximum boost for your business:
Guest posts or blogs are a key component of most enterprise’s public relations plans, as they do a lot to establish expertise. When you write a bylined guest article for an online publication, be sure to work with an SEO expert to make sure the links and anchor text included in the article work to your business’s advantage.