Think about how you are reading this article right now. Are you on a computer or smartphone? Did you find it through a newsletter, social media or visiting the Ragan website? Was it forwarded or shared with you?
Just as you have your own preferences for receiving and engaging with content, this becomes the challenge facing internal communicators: How and where do employees want to engage? Just how you can best meet employees’ communication preferences was addressed during Ragan’s Employee Communications and Culture Conference on Feb. 16.
In the session titled “Meeting Your Employees Where They Are: Strategies for a Dispersed Workforce,” Christine de la Huerta, director of internal communications, marketing & communications, Baptist Health South Florida, explains the workforce she works with has always been dispersed, with two-thirds of the 24,000 employees working across 12 hospitals, not sitting at a desk.
To her, the lesson has been that you can’t rely on one method to communicate with employees. It is about understanding where employees go to find the information they need. Tools de la Huerta’s team uses for internal communications include: