How to add GIFs and make your content pop

You don’t have to produce a movie to get moving pictures into your content streams. Here is how to make the most of an internet phenomenon like no other.

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The GIF has truly stood the test of time.

Created in 1987 by Steve Wilhite, GIFs offer an easy way to attach an 8-bit image with motion to an email message, web page or social media post. With their ease of use and low production costs, GIFs have become a powerful marketing tool.

GIFs are so prevalent today that many businesses, politicians and even film studios work with Giphy to create relevant GIFs for their brand. Posts that contain GIFs have been shown to increase engagement and conversion rates, so it’s no coincidence that marketers have begun to seek out organic content creators and GIFs to further engage their audience.

One key advantage of GIFs is that they typically—when rendered correctly—have a smaller file size than other types of images. This makes them easy to attach to messages and keeps them mobile-friendly.

Despite their small size, GIFs can make a big marketing impact:

If you’re ready to incorporate GIFs into your content marketing strategy, here are a few best practices to keep in mind:

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