Most organizations have a hodgepodge of an employee communication toolkit that includes content calendars, newsletters, pulse surveys and more. What does it take to integrate them strategically?
During Ragan’s Employee Communications 101 conference last month, we learned from Latisha Gray, director of communications at the Georgia Municipal Association, Davina Ware, marketing and pr director at Price Associates, and Colum Nugent, head of expert services at WorkVivo about how they make sense of the tools and touchpoints at their disposal.
Here’s what we stuck out.
The panel began with Ware explaining how integration can’t happen before fact-finding.
“I’m all for surveying the land before we start to integrate anything or tweak something,” she said. “What do we have? Where we at?”
This mini audit can uncover what’s working and what’s obsolete— also identifying gaps in engagement styles and communication that the tools do not solve for.