Several months ago, one of my clients had to fire a client.
My client is a small company, and a few employees manage the brand’s social media sites. I’m the de facto marketing director.
Firing a client is never easy, but it’s much harder when you’re running a small company. You can’t afford to have one patron gobble up most of the resources and cause others to complain.
Success or failure was going to happen fast; the fired client had already mobilized his team on social media.
Engage the 30-minute crisis plan
We had 30 minutes to create a crisis plan. Here’s how we did it:
5 minutes: Understand what happened. We let the client go. The client took to Twitter and posted to Yelp.