How to deliver PR measurement results to execs

Those in your organization’s corner offices have little time—and even less patience—for excessive data and overwrought reports. Here’s how to trim the fat and deliver the ROI.

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Do you remember the first time you reported PR results to a top-tier executive?

Given the sweaty palms, pounding heart and so much adrenaline that you tripped over your words, it wasn’t all that different from being in love, was it?

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important and how you’ll adjust your strategy based on those findings.

Follow these three steps next time it’s up to you to communicate value to decision makers:

1. Evaluate how much your executive knows about content.

A comic wouldn’t try out new material before taking the temperature of the room, so why would you report PR results to your CEO or top executive without knowing how much they know about content in general?

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