Do you use LinkedIn to find the right journalists to pitch?
Do you use it to find sources for your brand journalism stories, or keep an eye on your competition?
If you don’t, you should, Yumi Wilson, corporate communications manager for LinkedIn, says.
In this video, Wilson and Mark Ragan, CEO of Ragan Communications, discuss how to conduct advanced searches on LinkedIn to quickly and easily find the information you need, whether it’s a reporter with a specific beat or information about your competitors.
Wilson also offers from tips on how to get refined, effective search results every time.