How to get employees to use (and love) your intranet

You put all that time and effort into this internal platform, yet employees ignore it in droves. A new download tells you how to get them on board.

If you’re running into resistance, you might have trouble getting out essential news or pushing the messages your CEO wants to distribute.

That’s why it’s essential to have an internet that employees voluntarily flock to and participate in, according to “10 ways to drive employees to your intranet,” a free, downloadable tip sheet from Ragan Communications and Simpplr.

“People in the workplace tend to gravitate toward what’s easiest, and intranets are notorious for being the opposite,” says Jonathan Rick of The Jonathan Rick Group. “Ask anyone about SharePoint, and he’ll no doubt complain that it’s sluggish and cumbersome.”

The new report offers tips from Splunk, eVestment, SAS and others, among them:

The importance of easy navigation.

Designers should put themselves in their users’ shoes, or, “Eat your own dog food,” in tech parlance. Find out how.

Rethink your push email philosophy.

Learn why Splunk got pickier in what it promoted, and how it is providing the main context up front. Also, learn about how eVestment uses its emails to drive salespeople to important resources that help them close sales.

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