How to get your communication staff to think like reporters

To succeed in brand journalism, your communication staff must take on a newsroom mentality. Here’s how to get them to stop thinking like PR pros and start writing like reporters.

Your company’s leaders gave their blessing, and you can start building a brand journalism site.

But where do you start?

The first step is to teach your communications department to operate like a traditional newsroom. Get your staff to think like reporters, not press release machines. Think about the kind of stories you’d like to run about your brand, how you want to tell them, and how they align with your company’s objectives.

CEO Mark Ragan and head of Ragan Consulting Jim Ylisela explain how to get started.

This is the third in a seven-part series.

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