One member shared the challenges he has been facing about getting a top leader to share an authentic message over video. A project—intended to take two or three hours of unscripted material to create a two-minute message—was scrapped when the leader said it didn’t show him as the competent and polished executive he wanted to portray.
But not every leader has this problem.
One example is Adam Mosseri, the CEO of Instagram who uses his personal Instagram account to share updates and messages with his internal and external audiences:
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