How to identify subject matter experts for a business blog

Look for information all-stars who can explain, clarify and provide reliable information for your blog’s audience.

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Producing quality content for an industry blog can be challenging.

You want to make sure that your writing provides customers with useful insights without coming across as fluffy.

A key part of beefing up your content and making sure all the facts check out is maintaining a solid pool of subject matter experts. These individuals have special in-depth knowledge and are the type of people writers and marketers rely on for background information or technical details when seeking to gain a better understanding of customer needs. These experts give your blog content inherent authenticity and credibility, and help build a foundation for relevant and engaging content.

The hard part is locating these information all-stars. Subject matter experts have a special skill set, attitude and personality. Not just anyone at your organization can be considered to fill this role, so how do you choose? Experience, communication skills and a unique understanding of customer needs are required to be a successful asset to your content development.

How to start finding internal experts

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