How to improve your content strategy

Worried about creating “original content”? “New content”? Stop that! Below is the particle-board model of content, proclaimed by the master theoretician of regurgitated material.

Ragan Insider Premium Content
Ragan Insider Content

This article was written about a video that was inspired by an article based on another video.

That history is not unknown in content marketing. It’s the story of many a content strategy.

Many marketers don’t produce the amount of content they should be producing.

I get it. For seven or eight years, I made content by myself. I didn’t have a team of smart people to create articles, video clips, infographics and episodes to be consumed every day. It was just me.

I’ve expanded since then. I’ve gotten plenty of emails about how some of you are ready to hire your own copywriter or designer or videographer. I encourage you to make that investment if you can and you don’t mind spending the money. Invest now so you make it in the long run.

Here’s the strategy: I understand that if I invest in core content like The #AskGaryVee Show and DailyVee, I can empower my team to consume that content, see what works, and create content around it.

It’s that simple.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.