Technical topics can make audience members’ eyes glaze over, but that needn’t be the case.
My longtime friend and colleague, Wall Street Journal science columnist Robert Lee Hotz, gave this TED talk about Antarctica, a cold, distant, hard-to-imagine place—and did it in under 10 minutes.
His slides have no bullets, just pictures of a foreign, frozen world, both inside and outside an Antarctic laboratory. Hotz is a bit of a ringer when it comes to translating technical topics for public and non-scientific audiences, but here’s some of what you can glean from his talk and technique:
1. Give us some (well-chosen) detail.