How to launch, market and measure your podcast

All you need is an idea. Here’s how to gain listeners, work with guests, attract sponsors and measure your podcast’s success.

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Are you interested in launching a podcast?

Let’s discuss how to create one, as well as tactics to gain listeners, work with sponsors or advertisers, and measure success.

How to gain listeners

Your podcast will grow organically if you produce and distribute it as you would anything else: Blog about it, distribute it on your social networks, include it in your email marketing, and have it in your email signature.

Doing these things will easily gain you 1,000 to 5,000 downloads per episode. If your goal is to attract sponsors, though, you’ll need closer to 20,000 downloads per episode. To do that, invest in paid digital marketing, such as mobile ads and social media advertising.

When I discussed this during a panel at PRSA’s International conference, Deirdre Breakenridge suggested working with a podcast network. If, however, you prefer to “home-grow” your podcast, I have a few tips:

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