How to out curate your competitors

This is the ultimate guide to content curation. Print it out and keep it handy.

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“It’s local.”

“No, it’s social.”

“No, it’s mobile.”

“No, it’s A + B + C = EMC² x 3.”

ReadWriteWeb’s Richard MacManus argues the next big Internet thing is—wait for it—topic pages.

While he draws a clear distinction between this phenomenon and traditional content curation, MacManus notes that the modern Web is way too noisy, and we need more sites that organize third-party content in a meaningful way.

I couldn’t agree more. The facts are:

How do you do it?

I assembled a collection of solid strategies and tactics that will help you consistently out-curate your competitors:

1. Don’t be fooled by the siren song of some fancy-schmancy tool.

The biggest temptation all search marketers face is to sell our souls and automate everything. Don’t have time to compile data, build links, or make delicious dumplings for the kids? No worries, there’s an app for all that.

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