How to overcome 3 influencer marketing obstacles

To make the most of social media heavy hitters, take advantage of online tools that can help identify primo prospects and measure return on investment.

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Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business.

Let’s examine how to surmount three crucial challenges:

1. Identifying the right influencer

A recent Econsultancy study revealed that 73 percent of marketers believe the biggest challenge in influencer marketing is simply identifying the “right influencers.”

This could mean marketers are having a hard time finding influential people in a relevant niche. It could also mean they’re struggling to select specific influencers who would be best for their brand.

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