How to pitch an Op-Ed to The New York Times
Getting your byline in a prestigious publication could be a career coup for you or your client. Here’s how to land coveted coverage in The Gray Lady.
Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world.
Securing coverage on behalf of a client in the NYT is any PR pro’s dream come true. A meaningful way to do this is to submit an Op-Ed.
To give your opinion piece the best chance of being published, here are some tips on how Op-Ed editors at The New York Times like to be pitched:
Submission guidelines and process
As described by Trish Hall, the former op-ed and Sunday Review editor, The New York Times accepts opinion articles on any topic, for the Op-Ed page (Monday through Saturday), the Sunday Review, Opinionator and other online series, and The International New York Times.
It looks for submissions that run from 400 to 1,200 words and that are submitted exclusively. It actively seeks pieces reacting to news of the world, and writers are encouraged to submit pieces relating to news events as quick as possible.
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