Brand Journalism How Walmart drives—and amplifies—coverage through its webzine What started as a sustainability blog has become a platform that tells stories, provides fodder for pitches and highlights news media coverage. By Russell Working@byworkingMay 26, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.