Augmented and virtual reality can create visceral experiences that enable donors to see the world in a different way—in a tangible manner that seems close enough to touch.
Ben Bisbee, a nonprofit engagement consultant, explains the boundless potential of these emerging, immersive technologies:
Imagine you run a breakfast program for underprivileged students. How do you engage a donor into a student’s breakfast without awkwardly sensationalizing the experience or turning it into a dog and pony show? Virtual reality becomes the answer. With VR, you can give a donor a firsthand experience of what it’s like and how it’s experienced without breaking the “fourth wall” for program recipients. That’s powerful for everyone.
Want to see it in action? Here are 12 examples of nonprofits using augmented reality (AR) and virtual reality (VR) to raise money and awareness. If you know of others, please add them in the comments.
1. AR blood donations help boost awareness for the National Health Service.