It feels like 2014 has been the year of content marketing. Will the trend continue into 2015?
An infographic from Wheelhouse Advisors says yes. The infographic shares 10 marketing predictions for 2015, including the continued rise of content marketing, a focus on mobile and an emphasis on the importance of marketing data.
Here are four of the infographic’s predictions:
1. Content marketing will continue to rise.
Interesting content is one of the top three reasons people follow brands on social media, and B2B organizations with blogs bring in 67 percent more leads than organizations without them.
2. Marketing data will become increasingly important.
Experts predict the amount of money organizations spend on marketing analytics will increase 60 percent by 2015. Additionally, chief marketing officers say they spend about 8 percent of their budgets on data, and they plan to increase that amount over the next three years.
3. More organizations will personalize content.
Seventy-four percent of people get frustrated when websites show content that isn’t relevant to their interests, and research shows the more relevant something is to you, the more likely you are to engage with it.
4. Marketers will increase their focus on mobile.
Analysts at Morgan Stanley predict more people will access the Internet via mobile (phones, tablets and wearable technology) than desktop computers by 2015, and ZenithOptimedia says mobile spend is growing seven times faster than desktop Internet spend.
What do you think about these predictions?
To see the other six, check out the infographic: