Content Marketing Infographic: 3 steps to improve online health care marketing Specific searches and shareable content can boost your hospital’s PR efforts. This infographic sheds light on consumer research and the importance of being specific in your marketing. By Susan Young@sueyoungmediaDec. 1, 2017 SHARE Ragan Insider Premium Content As the holiday season approaches, it’s a good time to take stock of your 2017 marketing and outreach efforts. Our continuous refinement of vital information can help us create new opportunities to connect with our various communities. [FREE WEBINAR ON DEMAND: Top Internal Communications Trends to Know Now] To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.