Infographic: 31 facts that make a strong business case for video

If you can’t convince your boss or executives that your organization should be producing videos, throw a few of these findings their way.

Do you remember the elation you felt as a student when you walked into class and the teacher said you were going to spend the period watching a movie?

Get ready to experience that wonderful feeling again—this time about some statistics that can help you make a business case for incorporating video into your communications strategy.

(The feeling isn’t quite the same, you say? Oh, well. I tried!)

This infographic from Hyperfine Media reveals 31 statistics about the state of video marketing—many of which will sway even the most traditional of communicators to give the medium a chance.

Consider these findings:

  • One-third of all online activity is spent watching videos.
  • Including a video in an email increases the click-through rate by 200-300 percent.
  • Ninety-two percent of people who watch videos on a mobile device share those videos with others.
  • Eighty percent of viewers can recall a video ad that they’ve watched within the past 30 days.
  • Ninety percent of viewers say product videos help them make purchase decisions.

Are you using video at your organization? Please tell us how in the comments section.

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