Infographic: 56 percent of content marketers don’t have a strategy

Do you have one? What’s your biggest content marketing challenge? How do you measure success? See how other marketers addressed these issues and more in this infographic.

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Fifty-six percent of marketers say they are conducting content marketing but don’t have a defined strategy.

This statistic is from an infographic by JBH and Smart Insights that provides a glimpse into the current state of content marketing. It lists marketers’ top content marketing goals, tactics, struggles, signs of success and more.

Eighty-eight percent of marketers say their most important goals are to build relationships with customers and to boost engagement. Eighty-seven percent say they want to increase brand awareness.

Download the free white paper, “How to be a brand journalist,” to learn how to tell your organization’s compelling stories.

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