Fifty-six percent of marketers say they are conducting content marketing but don’t have a defined strategy.
This statistic is from an infographic by JBH and Smart Insights that provides a glimpse into the current state of content marketing. It lists marketers’ top content marketing goals, tactics, struggles, signs of success and more.
Eighty-eight percent of marketers say their most important goals are to build relationships with customers and to boost engagement. Eighty-seven percent say they want to increase brand awareness.