Content marketing is still one of the hottest forms of marketing communications out there, but getting the right mix can be tricky.
There’s no doubt that the state of content marketing is strong:
- 77 percent of marketers are now using content marketing.
- 69 percent of marketers are creating more content now than they did a year ago.
- 66 percent of businesses rate their content marketing as basic and consistent.
- 62 percent of businesses aim to create more engaging, higher quality content.
So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.
The specifics of those are contained in an infographic JBH created, which incorporates content marketing with another favorite for communicators: a stiff drink.
For example, the agency likens a successful company blog—which 67 percent of marketers use effectively—to a daiquiri. It suggests the following recipe:
1 part strong examples
1 part consistency
1 part specialist industry knowledge
Your blog posts should also be interesting and useful, as well as digestible (aim for 400-800 words), the agency states.
Check out more content marketing recipes below (alcohol not included):