Content marketing is still one of the hottest forms of marketing communications out there, but getting the right mix can be tricky.
There’s no doubt that the state of content marketing is strong:
So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.
The specifics of those are contained in an infographic JBH created, which incorporates content marketing with another favorite for communicators: a stiff drink.
For example, the agency likens a successful company blog—which 67 percent of marketers use effectively—to a daiquiri. It suggests the following recipe:
1 part strong examples