The word “measurement” can provoke a variety of emotions in communicators, depending on who you’re talking to.
It can mean excitement in finding out whether those long hours you spent on the campaign were worth it.
It can indicate extra work, or it can mean dread—pure, stinking dread.
If you fall into that last camp, hang in there. An infographic from MarketingThink.com can help you out.
It sports a handy list of calculations to help you figure out if your social media efforts on Facebook and Twitter are paying off. (Don’t panic! We promise they’re easy.)
Here are a few examples: