The blockbuster movies (and series) “Jurassic World,” “Frozen,” “The Avengers” and “The Hunger Games” have captured the world’s attention, breaking box office records and inspiring fan-made sing-alongs.
These mega-hits get people talking, and marketers can learn a lot from them. Consider applying these takeaways (courtesy of an infographic by Marketo and Column Five) to your next content marketing campaign:
1. Have a hero. “The Hunger Games” has Katniss. “The Avengers” has Iron Man, Thor, The Hulk and Captain America. Audiences connect with these heroes and root for them to overcome obstacles. Who is the hero in your organization’s story? Consider sharing case studies of customers using your product to show how your organization helps people solve a problem.
2. Provide extras. After the credits of each Marvel superhero movie, there is a short clip that hints at the plot of an upcoming film. This builds anticipation and gets viewers talking. Do this for your fans by giving them sneak peeks of new guides, videos or products.
3. Offer additional engagement opportunities. After “Frozen” hit theaters, Disney released a soundtrack, Anna and Elsa dolls, T-shirts, books and other merchandise that enabled fans to continue engaging with the film. Disney is even adding a “Frozen”-themed ride to Walt Disney World’s Epcot Center. Follow a similar plan when you create content. Can you pull information from an e-book to make an infographic? Can you shoot a video based on information from an article?
4. Create a sequel. “Jurassic World” is the fourth film in the Jurassic Park franchise, and Universal Pictures recently announced it will release a “Jurassic World” sequel in 2018. Studios love sequels, because they are a low-risk way to give viewers what they crave. The same logic applies to content marketing. If a story, video or infographic performed well, brainstorm ways to create similar content.
Get more content marketing suggestions in the infographic: