Thanksgiving is just a few weeks away, and Christmas commercials are already on TV.
Where did 2013 go?
The year isn’t over yet, but marketers are already looking beyond the holidays to 2014. An infographic from WebDAM offers a glimpse of what the new year will look like for marketing departments. Hint: Content marketing will be everywhere.
Almost 80 percent (78 percent) of chief marketing officers think custom content is the future of marketing, and nearly 50 percent of companies have content marketing strategies. Make sure a blog is part of your strategy in 2014: B2B companies that blog produce 67 percent more leads than those that don’t.
Keep an eye on social media next year, too:
- More than half of all marketers (52 percent) found a customer via Facebook in 2013, and 43 percent of marketers found a customer via LinkedIn.
- It is predicted that social media marketing budgets will double over the next five years.
- Emails with social media sharing buttons increase click-through rates by 158 percent.
Is your content marketing strategy ready for 2014? For more insights, take a look at the graphic: