“Walk a mile in someone else’s shoes” may be among the oldest advice out there, but there’s a reason it has been around so long.
It’s wise, and if you’d like to see better results from your email marketing campaigns, you’d better follow it.
For example, consider the people on your email list. Have you ever thought about what they think when they read your subject lines or get an email they don’t want?
An infographic from HubSpot and Market Domination Media reveals seven interesting findings from HubSpot’s most recent Science of Email Report. Among the findings is what people think when they read your subject lines and what they do with unwanted emails. A few of the findings:
1. Subject lines matter. Keep them short, and carefully consider your word choice. Subject lines of 30 characters had higher click-through rates than subject lines of 90 characters, and subject lines without words like “quick” and “meeting” got higher click-through rates than subject lines that used those words.
2. Recipients want mobile-friendly content. Seventy percent of 18-44-year-olds check their email on a mobile device, as do 50 percent of 45-60-year-olds and 30 percent of people over 60.
3. Recipients will take action to stop receiving unwanted emails. Sixty-eight percent of recipients will delete unwanted emails, 58 percent will unsubscribe and 49 percent will mark the emails as spam.
Get more insights from the infographic below: