Infographic: Fact-verification checklist for content marketers

Getting information wrong can ruin your credibility and zap your campaign’s effectiveness. This graphic offers a helpful outline for ensuring your editorial ducks are in a row.

Three cheers for accuracy!

Amid the tsunami of fake news, skepticism about the legitimacy of content and outright hostility for the written word, fact-checking is making a comeback.

For content marketers keen on getting it right, Visme has created a handy infographic. The checklist jogs your Journalism 101 memory to spell names correctly, cite primary sources, double-check your math, confirm attribution and verify dates and times. Even in the freewheeling world of content marketing, just one misstatement can ruin your piece and tarnish your credibility. A simple typo can cause serious financial damage.

The infographic also suggests confirming phone numbers and email addresses before hitting publish, as well as making sure links lead to the right pages. There’s also guidance for handling clunky quotes and controversial statements in your copy.

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