Infographic: Factors that make a successful email marketing campaign
You spend a lot of valuable time crafting emails. If you don’t want your customers to send them to the trash without opening them, consider these pointers.
I have a rule that I will subscribe to emails only if I love the brand and believe I’ll actually use the coupons and information it will send.
Until I started writing this article, I thought I’d been doing a good job of following my rule. I didn’t think I was on too many email lists.
Well, I just went through my inbox, and it turns out I receive emails from roughly 40 brands.
Each brand sends at least one email a day, but some send more than one. I guess that explains why it seems I spend more time deleting emails than opening them.
How can you ensure customers like me open your emails instead of sending them to the trash?
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
