I have a rule that I will subscribe to emails only if I love the brand and believe I’ll actually use the coupons and information it will send.
Until I started writing this article, I thought I’d been doing a good job of following my rule. I didn’t think I was on too many email lists.
Well, I just went through my inbox, and it turns out I receive emails from roughly 40 brands.
Each brand sends at least one email a day, but some send more than one. I guess that explains why it seems I spend more time deleting emails than opening them.
How can you ensure customers like me open your emails instead of sending them to the trash?