Infographic: Factors that make a successful email marketing campaign

You spend a lot of valuable time crafting emails. If you don’t want your customers to send them to the trash without opening them, consider these pointers.

I have a rule that I will subscribe to emails only if I love the brand and believe I’ll actually use the coupons and information it will send.

Until I started writing this article, I thought I’d been doing a good job of following my rule. I didn’t think I was on too many email lists.

Well, I just went through my inbox, and it turns out I receive emails from roughly 40 brands.

Each brand sends at least one email a day, but some send more than one. I guess that explains why it seems I spend more time deleting emails than opening them.

How can you ensure customers like me open your emails instead of sending them to the trash?

An infographic from Constant Contact analyzes the factors that make email marketing campaigns successful, including what types of content you should include, when to send your emails and who is likely to open them.

Here’s a preview:

  • Don’t include more than seven clickable links. Additional links get minimal click-throughs.
  • Twenty lines of text and three or fewer images is the optimal combination for click-throughs.
  • The best time to send an email depends on your industry. Restaurant emails receive the most opens on Monday mornings, and hotel emails get the most opens on Wednesday mornings.
  • Fifty-one percent of email opens come from only 10 percent of recipients.

Take a look at the infographic for more:

(View a larger image.)

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