Robots taking over the world might not be so bad after all.
Chatbots are changing the way consumers and organizations interact online. These easy-to-use tools offer customers immediate assistance and product suggestions. This, in turn, increases the likelihood of consumers purchasing a product or service.
Brand managers are taking notice and many are planning to implement these online aids into their digital marketing strategy.
An infographic from 16best shares insight into the current chatbot market and how it will change in the coming years.
Some key statistics include:
- The chatbot market size grew from $113 million in 2015 to $703.3 million in 2016.
- Eighty percent of organizations are already using—or intend to use—chatbots by 2020.
- Forty-eight percent of consumers prefer chatbots more than all other means of contact.
- Fifty-seven percent of consumers enjoy the instant interaction with chatbots.
See the full infographic below to discover how chatbots are impacting customer service and why organizations plan to make them a crucial part of their digital marketing strategy: