The colors you use send a specific message to your audience.
When designing your visual style, whether that’s on a website or in print, it is important to know what emotions you want your reader to feel.
Do you want the reader to feel a sense of stability? Brown might be a good hue to lean on. Excitement? Red and yellow are good fits. The shade can make a difference, too, with sky blue giving a sense of freedom and self-expression. Royal blue signals trust and honesty.
These are just a few of the insights in this infographic from Vowels about how color can coax an audience to change their opinion about you and your message.
Some key insights include:
- As much as 90% of what determines a snap decision about your product is influenced by color.
- Around 95% of businesses use just one or two colors in their branding.
- Both men and women report liking blue most (57% and 35% respectively).
To learn more about what colors are the best fit for your branding and style, read the full infographic.