Infographic: How communicators can make the most of Google Analytics

Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.

Ragan Insider Premium Content
Ragan Insider Content

Content marketing can be a tough sell.

The process is slow, it can require heavy investment, and proving ROI can be elusive. However, Google’s powerful tools can provide insights into what content performs well—and what efforts lead to sales.

Getting started is a simple process, according to an infographic from Red Web Design. It details the steps as:

1. Create an account.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.