When you’re caught in the day-to-day grind of churning out content for your website or blog, it can be hard to remember why you’re doing it.
It’s increasingly discouraging when you excitedly tell your organization’s higher-ups how many people shared an article or viewed a video—and they aren’t impressed.
Top-tier executives don’t care how many views an article attracted. They want to know how the article made money for the organization.
The good news is if you do content marketing well, you will boost your organization’s bottom line, an infographic from Fractl says. Here’s how:
Blogging drives consistent traffic to your website, improves your search rank and can convert visitors to customers if you provide a strong, clear call to action. Plus, 88 percent of consumers search online for information before making a purchase. Give them the opportunity to find your organization.
Offering downloadable content in exchange for a consumer’s email address quickly builds a valuable email list. Fifty-three percent of consumers say offering free content is a good way to attract their business.
Publishing content on sites other than your own (off-site content) leads new audiences back to your site.
For practical tips on measuring content marketing, take a look at the infographic: