Infographic: How organizations can benefit from Pokémon Go

Four in five users say they have visited a business while playing the game. Here’s what you should be doing to ‘catch ’em all.’ (Sorry, we couldn’t resist.)

A friend recently said, “We will always remember the summer of 2016 as the summer of Pokémon Go.”

I don’t know whether Pokémon Go will be the defining event of everyone’s summer, but it has been quite a phenomenon.

Apple says Pokémon Go is the all-time champ for first-week Apple Store downloads. As of July 22, the app had been downloaded more than 40 million times.

Though most people are talking about the best gyms to take over or where to find a Pikachu, organizations should start discussing the ways Pokémon Go can benefit them, an infographic from Slant Marketing says.

Consider these stats:

  • Eighty-two percent of players have visited a business while playing Pokémon Go.
  • Fifty-one percent of players have visited a business for the first time because of the game.
  • Seventy-one percent of players have visited a business because there were gyms or Pokéstops nearby.
  • Sixty-eight percent of players have visited a business because there were lures (an in-app feature that helps players catch Pokémon) at the location.
  • Forty-eight percent of players who have visited a business with lures say they spent at least 30 minutes there.

What can you do to capture more business and engage customers? Here are a couple of ideas:

1. Drop lures. Pay 99 cents for a 30-minute lure, which can help attract customers during times when business is slow.

2. Use social media. Post about Pokémon that are near your location.

3. Run Pokémon-related promotions. Consider giving coupons to customers who catch Pokémon at your location, or give discounts to members of certain teams.

There are more ideas in the infographic below. Take a look:

(View a larger image.)

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