Infographic: How organizations can benefit from Pokémon Go

Four in five users say they have visited a business while playing the game. Here’s what you should be doing to ‘catch ’em all.’ (Sorry, we couldn’t resist.)

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A friend recently said, “We will always remember the summer of 2016 as the summer of Pokémon Go.”

I don’t know whether Pokémon Go will be the defining event of everyone’s summer, but it has been quite a phenomenon.

Apple says Pokémon Go is the all-time champ for first-week Apple Store downloads. As of July 22, the app had been downloaded more than 40 million times.

Though most people are talking about the best gyms to take over or where to find a Pikachu, organizations should start discussing the ways Pokémon Go can benefit them, an infographic from Slant Marketing says.

Consider these stats:

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