Infographic: How to create a solid content strategy

Don’t just publish content for the sake of it. Put a strategy behind your hard work—and boost your organization’s goals—by following these four simple steps.

Seventy percent of marketers don’t have a consistent content strategy.

Are you among them?

If you’re part of a small communications team or the sole person in charge of content, you likely don’t have the time or resources to create a strong content strategy, but you realize its value.

If this sounds familiar, use this infographic from Vertical Measures as a starting point. It lists four ways to determine what types of content you should publish to support your organization’s goals the most.

Keep in mind, though, that it can take a while (up to six months of consistent publishing) to see how well your strategy is working. Stay strong, communicators!

Take a look at the infographic:

(View a larger image.)

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