Seventy percent of marketers don’t have a consistent content strategy.
Are you among them?
If you’re part of a small communications team or the sole person in charge of content, you likely don’t have the time or resources to create a strong content strategy, but you realize its value.
If this sounds familiar, use this infographic from Vertical Measures as a starting point. It lists four ways to determine what types of content you should publish to support your organization’s goals the most.
Keep in mind, though, that it can take a while (up to six months of consistent publishing) to see how well your strategy is working. Stay strong, communicators!
Take a look at the infographic: