As communicators, we like writing that sounds pretty.
We love using fancy words, we get excited when we come up with a clever turn of phrase, and we truly hate killing “our darlings.”
In today’s fast-paced world of content marketing, however, ornate writing won’t boost your search ranking, nor will it get busy, distracted consumers to click. (It’s an unfortunate truth, I know.) Content marketing calls for writing that’s clear and concise.
To ensure your content consistently meets these criteria, consult this infographic by Siege Media. It lists 15 ways to make your content easy to understand, visually appealing, shareable and primed for search. Use it as a checklist when you create content, and you’ll consistently churn out pieces that will blow away your competition.
Take a look: