As communicators, we like writing that sounds pretty.
We love using fancy words, we get excited when we come up with a clever turn of phrase, and we truly hate killing “our darlings.”
In today’s fast-paced world of content marketing, however, ornate writing won’t boost your search ranking, nor will it get busy, distracted consumers to click. (It’s an unfortunate truth, I know.) Content marketing calls for writing that’s clear and concise.