Infographic: How to create better content than your competitors

Learn the writing, search and design tricks that will help your content stand out.

Ragan Insider Premium Content
Ragan Insider Content

As communicators, we like writing that sounds pretty.

We love using fancy words, we get excited when we come up with a clever turn of phrase, and we truly hate killing “our darlings.”

In today’s fast-paced world of content marketing, however, ornate writing won’t boost your search ranking, nor will it get busy, distracted consumers to click. (It’s an unfortunate truth, I know.) Content marketing calls for writing that’s clear and concise.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.