Infographic: How to create engaging content in 2016

Some of these tips are old standbys; others are unique to the new year. Read on to determine which your organization should emphasize during our next revolution around the sun.

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At the beginning of a new year, people like to talk about the all the changes the coming 12 months will bring.

However, the world doesn’t suddenly transform as soon as the clock strikes midnight. Trends take time to develop, and some concepts remain true from year to year.

An infographic from Adobe and Edelman reveals the best ways to engage your customers through content marketing. Some advice is tried and true, but other exhortations, including “design for multiple screens,” are gaining momentum as we begin the year.

Here’s a preview of some of the infographic’s tips. On which would you like to focus in 2016?

1. Design for multiple screens.

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