Infographic: How to create the perfect logo

Whether you’re creating a logo for your brand or a communications campaign, these tips will ensure it’s memorable, unique and timeless.

Ragan Insider Premium Content
Ragan Insider Content

Logos may look simple, but creating them is quite complicated. You have to condense your brand’s mission, history and personality into one icon.

How do you convey those important items through nothing more than shapes and colors?

An infographic from X Print offers helpful insights. It lists five essential rules for logo design, explains which colors evoke certain emotions in customers, and shares advice from professional graphic designers.

Here’s a peek at a few rules for designing a logo:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.