Logos may look simple, but creating them is quite complicated. You have to condense your brand’s mission, history and personality into one icon.
How do you convey those important items through nothing more than shapes and colors?
An infographic from X Print offers helpful insights. It lists five essential rules for logo design, explains which colors evoke certain emotions in customers, and shares advice from professional graphic designers.
Here’s a peek at a few rules for designing a logo: