Infographic: How to employ psychology in logo design

Don’t let trite graphics, outdated fonts, clunky design and poor color choices send the wrong message about your organization. Learn vital techniques from industry leading brands.

Ragan Insider Premium Content
Ragan Insider Content

If a logo is your brand’s public persona, are you presenting a welcoming countenance, a ho-hum expression or, dare we say it, an RBF?

There’s a sweet science behind creating appealing logos. An infographic from Company Folders reveals the psychological underpinnings behind certain designs, as well as surefire tips to make logos that pop.

To create an irresistible logo, the graphic urges you to be: enticing, unique, timeless, new, simple, consistent and adaptable. Iconic brands such as Coca-Cola, Apple, Microsoft, Disney, FedEx and GE offer guidance about strong aesthetics and subtle messaging, the infographic says.

It also covers logo pitfalls.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.