If a logo is your brand’s public persona, are you presenting a welcoming countenance, a ho-hum expression or, dare we say it, an RBF?
There’s a sweet science behind creating appealing logos. An infographic from Company Folders reveals the psychological underpinnings behind certain designs, as well as surefire tips to make logos that pop.
To create an irresistible logo, the graphic urges you to be: enticing, unique, timeless, new, simple, consistent and adaptable. Iconic brands such as Coca-Cola, Apple, Microsoft, Disney, FedEx and GE offer guidance about strong aesthetics and subtle messaging, the infographic says.
It also covers logo pitfalls.