Colors have always been a powerful design tool.
Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it.
Color psychology, a sub-field of psychology, argues that there is a connection between colors and human behavior. According to color psychology, a color has certain attitudes, emotions and characteristics attached to it, and different colors have the power to draw different behaviors out of people.
Let’s take a look at some of those color associations and how web designers use it in their work.
Blue is perhaps the coolest color in terms of temperature, and that’s probably why it’s most closely associated with serenity or calmness.
According to color psychology, blue conveys security, stability, trust and reliability, all qualities that companies and businesses would like to project. Of course, the best-known websites that use blue are Facebook and Twitter.